Natural Balance Foods

This unique experiential activation, entitled “Find Your Fave” was part of a campaign for Natural Balance Foods’ Nakd snack bar brand that also included 48 sheet posters at key locations around the London, press advertising (including Stylist, the Guardian’s Weekend magazine, and ES Magazine), digital and social.

The edible wall ran for a week on a 5 x 2.5 metre billboard and used bars and packets of Nibbles from the Nakd range to spell out the “Find Your Fave” message. Passers-by at the shopping centre – identified as being in Nakd’s target audience – could to take a free bar or packet from the wall and as the products were removed, another message was revealed.

Over the course of the week more than 46 thousand products were distributed allowing consumers who had potentially never heard of the brand or tried the products to have a true brand experience.

“Yolk Creative London have yet again delivered a highly impactful and innovative integrated campaign, that this time round not only showcases our amazing range of Nakd products, but also takes our brand awareness and engagement to a new level.”

Marina Love, Marketing Director at Natural Balance Foods.

Find Your Fave
Find Your Fave
Find Your Fave
Find Your Fave
Find Your Fave
Find Your Fave
Find Your Fave
Find Your Fave
Natures Nibbles
Delightfully Different
Find Your Fave
Natures Nibbles
Delightfully Different
NBF
NBFplay
NBFplay